Lotus is set to go seriously upmarket with the 611-bhp, 3700-lb. Elite.
Feast your eyes on the rakish new Elite from Lotus, scheduled for an official unveiling at the Paris Auto Show on September 30. This 2+2 front-mid-engine rear-wheel-drive sports car is about as far as you can go from Colin Chapman’s original. Slated to arrive in 2014, the Elite is expected to carry a price tag of around $180,000. (137.825€ (20/09/2010)) Designed by the new Lotus styling team led by Donato Coco, the 181-in.-long coupe weighs in at 3700 lb. (1.678kg) and features a retractable hardtop.
- par10-2014-lotus-elite-002_gallery_image_large.jpg (36.41 KiB) 4191 keer bekeken
The Elite marks the first stage in a highly ambitious 10-year, $1.2 billion program that Lotus CEO Dany Bahar says will see Lotus challenge the likes of Aston Martin and Maserati by the middle of this decade, producing 7000–8000 cars per year. “Lotus can’t survive as a niche brand,” said Bahar. “It needs to be more appealing and has to exceed its rivals with better quality, class-leading emissions and performance at a better price.”
- par10-2014-lotus-elite-004_gallery_image_large.jpg (26.08 KiB) 4191 keer bekeken
- par10-2014-lotus-elite-003_gallery_image_large.jpg (28.72 KiB) 4191 keer bekeken
- par10-2014-lotus-elite-001_gallery_image_large.jpg (32.96 KiB) 4191 keer bekeken
