Lotus Design HotWheels Concept
Geplaatst: 19 sep 2008, 23:21
Het concept is ontworpen om mee te dingen voor de HotWheels Designer Challenge, georganiseerd door Mattel om het 40-jarige bestaan van hun merknaam HotWheels.
Een 1:5 schaalmodel was voor het eerst te zien op SEMA Show in Las Vegas op 29 oktober 2007 tot en met 2 november en een 1:64 schaalmodel van de concept zal gemaakt en verkocht worden door Mattel onder hun merk HotWheels.
From the official Press Release:
Russell Carr, Head of Lotus Design said; "This was a dream job for the design team because, for many of us, when we were children, it was Hot Wheels® that first ignited our passion for cars and design.
"Lotus Design’s international reputation for designing visually dynamic and exhilarating sports cars perfectly fitted the brief for this programme and we relished the opportunity to design a concept that was free from the typical technical and legal constraints of a full size car.
"In addition the design offered unique challenges because it has to work as a toy and we therefore had to remember how specific views, features and tactile qualities of toy cars fascinated us as children.
"I am very proud of the final design by Steven Crijns that succeeds in being both instantly recognisable as a Lotus and a Hot Wheels® Car."
Een 1:5 schaalmodel was voor het eerst te zien op SEMA Show in Las Vegas op 29 oktober 2007 tot en met 2 november en een 1:64 schaalmodel van de concept zal gemaakt en verkocht worden door Mattel onder hun merk HotWheels.
- _Lotus-Design-Hot-Wheels-Concept-1.jpg (17.06 KiB) 2629 keer bekeken
Russell Carr, Head of Lotus Design said; "This was a dream job for the design team because, for many of us, when we were children, it was Hot Wheels® that first ignited our passion for cars and design.
"Lotus Design’s international reputation for designing visually dynamic and exhilarating sports cars perfectly fitted the brief for this programme and we relished the opportunity to design a concept that was free from the typical technical and legal constraints of a full size car.
"In addition the design offered unique challenges because it has to work as a toy and we therefore had to remember how specific views, features and tactile qualities of toy cars fascinated us as children.
"I am very proud of the final design by Steven Crijns that succeeds in being both instantly recognisable as a Lotus and a Hot Wheels® Car."